Chief Commercial & Growth Executive
Commercial leader with 25+ years of global experience building growth engines, transforming go-to-market models, and leading high-performance organizations across complex mid-cap and large-cap environments.
I build clarity where commercial complexity can slow growth—aligning people, markets, processes, and customer priorities around a shared plan.
My experience spans sales, marketing, product management, market development, and customer experience. I have led teams through transformation, integration, and changing market conditions while keeping execution close to the customer.
I combine strategic discipline with practical operating rhythm: clear ownership, measurable priorities, strong pipeline governance, and leaders who are trusted to make decisions and deliver.
How I create value
Profitable growth
Reoriented a complex industrial-technology organization from product-led selling to a segmented, customer-centric growth model spanning Sales, Marketing, and Customer Innovation.
Enterprise transformation
Led sales capability and go-to-market redesign for a $12B+ Coca-Cola bottler during post-acquisition integration, translating strategy into simpler work and stronger market results.
Global commercial leadership
As part of a global team, led the development of Sales Force Automation, Sales Execution Excellence, and Revenue Growth Management platforms—connecting technology, process, and frontline capability across diverse markets.
P&L leadership & turnarounds
Led country and regional commercial turnarounds across Asia and Latin America with full P&L accountability, capability building, and disciplined market execution.
Principles in practice
Translate market insight into priorities the organization can act on.
Make ownership, expectations, and the path to results unmistakable.
Give people trust, context, and accountability—not just tasks.
Create systems and capabilities that continue producing value beyond one quarter.
A leader's impact is reflected in the people around him
“His creativity, perseverance, enthusiasm, thirst for learning, and strong analytical skills made him a key contributor to results. Through his efforts, we made critical changes in packaging and pricing strategy that allowed us to reverse a long-term negative growth trend.”
Leadership is not only about setting the direction. It is about helping people see their role in the journey—and creating the conditions for them to succeed.
Roberto Mallmann
Commercial leadership
Leadership across JBT Marel, The Coca-Cola Company and Coca-Cola System, AT&T infrastructure, and advisory engagements—spanning enterprise growth strategy, global commercial platforms, North American transformation, and country-level P&L leadership.
Executive opportunities
Open to senior commercial leadership opportunities where customer insight, organizational transformation, and disciplined execution can create meaningful value.